PUKA aims to empower disabled people through selling high-qualitycrafts.The first products launched by Puka were laptop cases, mini shoulderbags, pencil cases, and pouches. PUKA’s company mission consists of four aspects.First, differentiate product signature by showing disabled students’talent on crafts. Second, establish a long-term relationship with disabledstudents. Third, increase consumer concern on disabled people. Fourth,empower disabled students with employable skills to enter workforce.