strategi marketing

Merencanakan Action Plan Strategi Marketing Anda dengan 4P

Materi ini akan membantu Anda merencanakan action plan aktivitas pemasaran yang efektif dilihat dari berbagai sisi yaitu:

• Bagaimana cara mendefinisikan produk Anda
• Bagaimana cara menentukan harga (price)
• Di mana lokasi pemasaran dan produk Anda (place)
• Bagaimana mempromosikan produk Anda kepada konsumen.

Metode 4P ini dapat Anda gunakan setelah strategi ke depan sudah dipilih melalui SWOT atau tools lainnya dalam mengevaluasi konsep atau ide Usaha Anda. Selanjutnya, Anda dapat menggunakan teori 4P ini untuk menentukan eksekusi dari strategi pemasaran Anda untuk menjangkau konsumen.

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