Mempertimbangkan Elastisitas Permintaan untuk Menentukan Harga
Elastisitas permintaan yang biasa disebut sebagai sensitivitas permintaan terhadap harga, menggambarkan besarnya perubahan permintaan akibat perubahan harga.
Mengapa perlu mengetahui elastisitas permintaan produk Anda?
• Elastisitas permintaan akan membantu Anda mengevaluasi dan menentukan apakah Anda harus mengubah harga atau tidak.
• Elastisitas permintaan dapat membantu Anda menjawab pertanyaan apakah Anda harus mengubah harga, seberapa besar Anda harus menaikkan atau menurunkan harga. Misal, mengapa Anda menaikkan harga sebesar 10% bukan 5% atau 15%? Jawablah dengan elastisitas permintaan.
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