PLUS | Platform Usaha Sosial

elastisitas permintaan demand harga

Mempertimbangkan Elastisitas Permintaan untuk Menentukan Harga

Elastisitas permintaan yang biasa disebut sebagai sensitivitas permintaan terhadap harga, menggambarkan besarnya perubahan permintaan akibat perubahan harga.

Mengapa perlu mengetahui elastisitas permintaan produk Anda?

• Elastisitas permintaan akan membantu Anda mengevaluasi dan menentukan apakah Anda harus mengubah harga atau tidak.

• Elastisitas permintaan dapat membantu Anda menjawab pertanyaan apakah Anda harus mengubah harga, seberapa besar Anda harus menaikkan atau menurunkan harga. Misal, mengapa Anda menaikkan harga sebesar 10% bukan 5% atau 15%? Jawablah dengan elastisitas permintaan.

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