Lima Cara Dalam Mengidentifikasi Kebutuhan Konsumen
Memahami benar kebutuhan pelanggan tak selalu mudah, apalagi bagi Anda sebagai wirausahawan sosial. Salah satu tantangan terbesar, selain memberi solusi bagi isu maupun komunitas yang ingin dibantu, Anda juga perlu memikirkan apakah solusi itu juga bisa menjawab kebutuhan pelanggan.
Jika meyakinkan pelanggan untuk membeli produk Anda hanya karena misi, kasihan terhadap komunitas Anda atau karena ingin membantu, takkan membuat Usaha Sosial Anda bertahan lama.
Motivasi pembelian tersebut hanya akan membuat pelanggan menjadi pity buyer yang membeli karena rasa ingin membantu. Bukan karena benar-benar butuh produk atau jasa yang Anda tawarkan.
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Social Entreprenurship 101
New to the phrase Social Entrepreneurship? Learn the difference between a Social Business and the common Start Up here!
Running a Business
Got a business but struggling on handling operations or scaling it up? We are with you on a day to day basis!
How to Make It Happen
Have a business idea but don't know where to start? Learn how step-by-step, from business planning to testing your idea!
Getting Fund and Managing It Wisely
Creating a positive impact requires funding to make it sustainable. Find out tips on how to approach investors and managing your funds here.
How to Market My Product
Sure you now the difference between sales, marketing and branding? Find out which one should be prioritized
first!
Managing People & Legally Doing Business
Creating a business with social impact requires collaboration with people having the same vision and also with legal issues. Learn more here.
