Sunandsand

Inspired by Indonesia's natural wealth and culture, Rafika, a graduate of MM UGM specializing in entrepreneurship, saw an opportunity to fulfill her dream of building a sustainable business involving various aspects, including managing natural waste such as shells, wood, rattan, and water hyacinth to create eco-friendly products. She collaborates with local traditional/handmade artisans, a cultural heritage in Java, Bali, and Lombok, and designs them with Rafika's ethnic flair. Thus, the products are not only multifunctional and decorative but also artistic and environmentally friendly. Sunandsand's market segments include: a. Niche Market: art enthusiasts, handmade lovers, nature lovers, and bohemian/coastal decor enthusiasts. b. Segmented Market: retail and wholesale.c. Diversified Market: home interiors, restaurant interiors, villa interiors, and hospitality. Sunandsand is needed because its products are artistic and eco-friendly, with added value created in collaboration with talented local artisans from Java, Bali, and Lombok. With distinctive Indonesian ethnic designs, customizable options, and easy accessibility both online and offline at Senayan City and Pondok Indah Mall, and located near the capital city of Jakarta in Bintaro - Tangerang Selatan, the business mission is to preserve Indonesia's environment and culture and to take pride in using local products while empowering artisans to be creative and innovative in producing globally quality products.